Once you’ve really made it big, you expand your brand, typically by opening a restaurant or launching a clothing line or self-titled fragrance. Add travel apps to that list. It may seem like an odd business to go into, but the trend appears to be picking up steam.
Actress Gwyneth Paltrow’s company Goop recently launched a new travel app, G. Spotting, that provides users with a closely-curated guide to 25 cities around the world, including recommendations for restaurants, hotels, art museums and other services, recommended by the Academy Award-winning actress, her friends and her Goop team.
The app isn’t just geared toward tourists. Noora Raj Brown, vice president of communications at Goop, explained that the app is also built for locals looking to test out a new spot for dinner in a different neighborhood. Other celebrities lent their preferences for certain destinations, such as Reese Witherspoon, who added her two cents for Nashville recommendations.
Andrew Mason, the former CEO of deals site Groupon, recently launched a travel app of his own, Detour. The app offers hour-long audio tours of certain neighborhoods in touristy cities such as New York, San Francisco, Los Angeles and Chicago.
The fun part of the app is the narration. Audio tours are given by some familiar names and voices, such as filmmaker Ken Burns, Broadway legend Joel Grey and local radio personalities, designed to make users feel like they’re getting a tour from a local celebrity.
Detour is a free app for Apple and Android devices, but the tours sell for $4.99 each.
Can you think of anything better than being advised where to eat by famed culinary heavyweights? The ChefsFeed app does exactly that—providing exclusive details about where and what you should eat with curated, chef-recommended guides.
The app lets users search by dish and location, and provides not only restaurant recommendations, but specific dish recommendations. Members of the chef-community that provide feedback range from big names such as Wolfgang Puck, to local esteemed chefs from around the United States.
The post 3 Unique Travel Apps Inspired & Designed by Celebs appeared first on Smart Meetings.