Hilton Announces 14th Brand, Tapestry Collection

February 2, 2017 Smart Meetings

tapestry collection

Hilton Worldwide launched its Tapestry Collection brand last week, but meeting planners will have to stay tuned to find out about meeting potential at the properties.

The Tapestry Collection is designed to appeal to travelers seeking an “independent hotel experience.”

It’s the 14th brand for the fast-growing McClean, Virginia-based hotel company. A handful of hotels in the Tapestry brand will open their doors this summer. So far, seven properties in six cities have signed letters of intent. Hotels will open in these cities:

-Syracuse, New York
– Chicago
– Nashville, Tennessee
– Warren, New Jersey
– Hampton, Virginia
-Indianapolis (two hotels)

As these are intended to be original, upscale properties, guests may need to keep their meetings small. Since the hotels will vary by size and design, Hilton is still working out the features that each property will offer for groups

“Not all hotels will necessarily have dedicated business centers or dedicated meeting spaces,” a Hilton spokesman wrote in an email. “Certain properties, depending on hotel’s location and market, will have business centers, while others will have a dedicated space that offers computer and printing options.”

Hilton has more than 40 deals in the works. Property details, including hotel names, will be released as negotiations conclude.

“Hilton can’t confirm any specific deals as it awaits finalized agreements with the owners that have signed letters of intent,” the spokesman wrote.

One thing’s for sure: The hotels aim to combine a travel experience with the strength of the Hilton brand.

Tapestry Collection by Hilton will enable us to provide the best of both worlds to travelers who are looking for an independent hotel experience but also want the consistency and reassurance they expect from Hilton,” Hilton CEO Christopher Nassetta stated in a press release.

Hilton has launched five brands in the last decade. Its Tru brand, which debuted a year ago, caters to millennials.

The post Hilton Announces 14th Brand, Tapestry Collection appeared first on Smart Meetings.

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