Each year brings a new collection of buzzwords. These words usually indicate bigger trends and are often interrelated. Predictably, big trends impact all industries—including event planning. These are some of the hottest event-planning buzzwords of 2017.
1. Virtual reality
Virtual reality (VR) can be used during the course of event planning. For instance, before the event, planners can accurately visualize venues or destinations with a VR aid, ensuring that everything is accounted for. During the event, virtual information booths can answer basic questions from attendees.
2. Sharing economy
Ride sharing, room sharing and room block sharing are only the beginning of this popular new model. When traveling for events, businesses can cut costs and simplify processes by taking advantage of these services, which are offered on a variety of apps such as Uber, Airbnb, Getaround and more.
The modern use of this term implies a rich story and character. Living in the information age has undoubtedly roused skepticism, and authenticity has also become a rarity in a world of mass production. This preference should be considered when making event-planning decisions—anywhere from speakers to decor and overall ambiance.
U.S. society has definitely witnessed a large-scale movement toward embracing wellness. This trend is now an expectation for a good customer experience. The modern individual wants to improve mental and physical health, especially while traveling, which makes it challenging to stay healthy. Attendees are no longer interested in overworking their minds throughout the day. They want what’s best for them and realize that mindfulness and a high standard of health will ultimately lead to personal and professional achievement. Accordingly, services and itineraries that prioritize this value will be most successful.
The option for customization evokes a sense of care and control. It allows people to feel that their particular needs are being acknowledged and met. In order to accommodate individual needs, customization will be necessary for food and beverage, giveaways, scheduling, and more.
Going local is a concept that showcases a location’s personality. Planners that incorporate local businesses and products into their events not only benefit the local economy, but help to showcase the region’s charm as well. Ultimately, many people value familiarity and comfort when they’re visiting a location, even if a stay is only temporary.
In response to a world of infinite options, there is a drive toward simplicity as well. The average consumer is often overwhelmed with endless options, reviews and social media feeds. Simplicity cuts through the chatter. Nature and wellness programs, as well as farm-to-table dining, are examples of the growing popularity of this preference.
Instead of taking a blanket approach, meeting planners are focusing on designing events that appeal to a specific audience. Because of the personalized attention to detail, attendees often prefer these niche events or those with a more narrowly defined focus. These events also tend to be smaller, more relevant and therefore more engaging to the individual.