Photo Courtesy of Yosomono
Travel Channel has aligned with the U.S. Travel Association as its first-ever media sponsor for Travel Effect, the USTA’s initiative to demonstrate the personal, business, social and economic benefits that taking earned time off can deliver.
Travel Channel’s key role in supporting this initiative will be to provide U.S. Travel with numerous opportunities for communicating the Travel Effect benefits to the network’s audiences. The announcement was jointly made today by Shannon O’Neill, President of the Travel Channel and Roger Dow, President and CEO of the U.S. Travel Association.
Travel Channel’s commitment to supporting this initiative begins in 2015 and includes cross-promotional opportunities combining the two organizations’ shared core messages. In addition, the network will provide program integrations, on-air advertising campaigns, inclusion in TravelChannel.com’s original content packages and access to the Scripps Networks Interactive (SNI) research, “Under One Roof.” The research is an Internet-based consumer panel hosted by SNI that includes approximately 20,000 U.S. residents ages 18-64. It is made up of a national sample of U.S. consumers who are “lifestyle enthusiasts” and are recruited based on their interest in the home, food and travel categories. This proprietary research will provide U.S. Travel with added insight into consumer behavior.
“Travel Channel is proud to serve on the U.S. Travel Association board and we feel it is our intrinsic duty to embrace and support the Travel Effect, O’Neill says. “We fully believe in the power of travel to enrich lives and expand our horizons.”
“The value of vacation time for Americans' health, relationships, careers and the economy cannot be overstated,” Dow says. “We are proud to have Travel Channel as a supporter of Travel Effect, helping us spread the message of the importance of using earned time off."